Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization.
These include:
Press releases
Article distribution
Social networking via sites like Digg and Slashdot
Link campaigns, such as asking complementary businesses to provide links
Directory listings
Link exchanges
Three-way linking
One-way linking
Blogging
Forum posting
Multiway linking
More about Link Building
Search engines including Google, specifically favor websites exhibiting higher levels of trust and authority. This trust is established based on the quality and volume of link popularity established for the website being judged. Link popularity is determined by the quality and volume of external websites linking to the website being judged. In addition to link popularity, age of a website and the domain name play a role in the rankings.